Your Website Health Check-Up

Your website is like your digital storefront — it may look fine on the surface, but underneath, it could be losing visitors, conversions, and opportunities. If you’ve noticed that your traffic isn’t converting or new visitors aren’t engaging, it might be time for a quick website health check-up.

Below are three simple but effective tests you can run to identify whether your site is performing as well as it should — and what to improve before investing in a redesign.

Test 1: Does Your Site Pass the Scroll Test?

Today’s users are trained to scroll — whether on social media, news sites, or mobile apps. Your website should take advantage of that behavior by guiding visitors naturally through your content and encouraging them to take action.

To make sure your website passes the scroll test, review the following:

• Is there a clear call to action (CTA) on each page?
• Do your headlines summarize your key message effectively?
• Are your sections clearly defined so the page feels easy to read?
• If someone scrolls through your homepage quickly, can they understand what your website is about?
• Are your headings visually engaging enough to make users pause before scrolling further?

Passing this test ensures your website flows with your visitor’s natural scrolling habits while keeping attention on what matters most — getting them to take action.

Test 2: Are Your Buttons Visually Clear and Contrasting?

Your buttons are the key to conversions — whether that’s booking a service, submitting a form, or making a purchase. A common mistake many websites make is using button colors that blend in too much with the page background.

Use contrast and color psychology to make your CTAs stand out. Ask yourself:

• Do my buttons grab attention at a glance?
• Are the button colors consistent across all pages?
• Do they guide users toward actions like “Contact Us,” “Get a Quote,” or “Buy Now”?

It helps to get a second opinion — ask a colleague or friend to navigate your site and see which buttons stand out naturally. If they can’t spot them easily, your potential customers might be missing them too.

Test 3: Are You Tracking User Behavior With a Heatmap Tool?

Even if your design looks great, real-world user data tells the full story. Using tools like Microsoft Clarity, Hotjar, or Crazy Egg can help you visualize how people are actually interacting with your website.

Heatmaps track where visitors click, scroll, and linger, helping you understand what’s catching attention — and what’s being ignored.

If your site doesn’t yet get much organic traffic, consider running a small paid ad campaign to bring in temporary visitors. This allows you to gather meaningful behavior data to make informed design decisions.

Final Thoughts

Running these simple tests can reveal a lot about your website’s performance. If your site fails one or more of them, it may be time for a website redesign or redevelopment that focuses on user experience, conversion, and visual impact.

Think of it as your website’s routine check-up — small improvements now can prevent major issues later and ensure your digital presence stays strong, healthy, and competitive.